November 2022 - Update

Customer Research

We have been continuing to do Customer Research in November. We interviewed 14 individuals in November, making up a total of 36 interviews. Since the holiday season is just around the corner, the main goal would be to research as much as possible before the year ends.

  • During the recent interviews, we learned that software design techniques such as domain-driven design and event storming are rapidly gaining popularity in the industry for visualising and documenting architecture diagrams.
  • Identified 3 primary purposes of software architecture diagrams Visual Thinking, Documentation and Presentation and started using these 3 aspects to analyse interviews.
  • Further realised that software architecture diagrams can be produced by individuals with various titles in an organisation, from CXO to Software Engineer, depending on the size and type of the organisation.
  • A software architecture diagramming tool has different requirements depending on what it's intended to accomplish and who it's intended for.
  • Depending on the individuals who produce decisions or code, there can be differences in thinking patterns and expectations regarding software architecture documentation.
  • People don't like opinionated tools. For example, a diagramming tool forces you to follow the C4 model and only the C4 model.
  • With architecture diagrams, you have a challenge in keeping the code and architecture documentation in sync due to the fact that you have two different sources of truth.

Still, the research is conducted without a target market segment and will continue to seek opportunities for market segmentation. Our November interviewees and their organisations are reflected in the statistics below.

Number of interviews by Role
Role# of Interviews
Technical Manager4
Architect3
Tech Lead3
2
DevOps/Platform Engineer1
Software Engineer1
Number of interviews by Organisation Type
Organisation Type# of Interviews
Software Product Company6
Software Startup Company3
Software Consultancy Company2
Corporate/Enterprise Company2
1
Number of interviews by Industry
Industry# of Interviews
FinTech3
e-Commerce2
Media and Telecommunication2
Legacy Transformation1
Edu Tech1
Energy1
1
Asset Management1
Data Science1
Web-App1
Number of interviews by Country
Country# of Interviews
USA3
India2
New Zealand2
Italy2
Pakistan1
Germany1
Albania1
Slovenia1
Switzerland1